UX/UI or Motion Design: Which Direction to Choose?
Design is undoubtedly considered the most creative profession — if we are talking about the IT sphere. However, the finished product should not only be visually attractive, but also functional. Therefore, the work of a designer is definitely not one of the easiest and requires constant training.There are many specializations in this area, but the most popular and promising (even despite the development of AI) will be UX/UI design and Motion design — which we will talk about in this article. What do they do and in what areas do they work? UX/UI designer UX/UI designer makes a digital product understandable, accessible, logical and, of course, attractive to the audience. According to Google, about 61% of users will be disappointed by a company with bad UX, even if they love their products. And the vast majority of users form their first impression of a site based on its visual appearance — this is done literally in the first seconds of visiting. Or to be more precise, within 50 milliseconds (according to research by Gitte Lindgaard). Daniel Kahneman has a book, Thinking, Fast and Slow, in which he describes two information processing systems — the first one works automatically without much effort, while the second one uses more of our attention and mental activity. And designers often have to work with the first system — to create something that will be intuitively understandable to people. If you have to social media marketing service turn on your brain as if you were solving quadratic equations when you just want to order a pizza, that’s a failure. That’s why the profession of a UX/UI designer is so important for business. Let’s take a closer look at what UX and UI mean:
UX — user experience (or user experience) is responsible for creating clear navigation of a website (or application) and its functionality. For example, everyone knows that you need to look for the shopping cart in the upper right corner. But there are also less basic tools on the site or the client offers unusual products/services — then a more detailed study of the audience and their habits, an audit of competitors is required. In general, the work can be very diverse. At the same time, there are many studies and basic user scenarios that need to be relied on.
UI — user interface. When the UX part is finished and the structure of the future site is ready, all this should be visualized or in other words, "please make it beautiful." What fonts will we use, the main colors of the page, what style will the visuals be (3D, photographs or other graphic elements), how will we design the buttons, tables and everything else.
Since these stages are consistent and coexist together, this work in the company is performed by one specialist. It happens that some duties are transferred to other team members (for example, a business analyst analyzes the audience), but these are the nuances of each company. To be a sought-after specialist, you need to master both areas.
The areas where a UX/UI designer is needed are very different - since every business now must be present on the Internet. This can be an outsourced IT company or a product company, or you can even go freelance and choose the most interesting projects for yourself. Here it already depends on your preferences for work processes.
— Design is the work that is most often criticized from the outside (and often by people who do not understand it, but simply see “beautiful” in a different way). At the same time, there is also good, constructive criticism that helps make the project better. How would you advise the guys to treat criticism, in what moments should they defend their vision, and where to listen?
— At the initial stages of their career, you should not pretend to be an expert, especially with more experienced designers. You need to take criticism calmly, listen, but always be able to argue your decisions. If the designer cannot do this, then in fact he will not be able to defend his design from criticism. In a dispute about who is right and who is wrong, or whose design is worse or better, the one whose arguments are more compelling wins, — advises Anton Zinkevich, teacher of the UX/UI designer course at TMS
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A motion design specialist creates animated 2D and 3D graphics based on the principles of graphic design. That is, they bring static images to life and make visuals more creative, interactive and eye-catching.
If we talk about animation in the context of design, then this direction has been trending for several years now - and this is not surprising. Static banners can be beautifully executed, carry an important mission, respond to user requests, but they can simply go unnoticed. Agree, you simply ignore most of the advertising in the city, but you would hardly pass by an animated 3D cat in Tokyo.
— In your opinion, is it better to have a free internship at a large company, where you will learn how to work in a team, some discipline, or freelance, where you will probably build up a portfolio faster and earn money?
— It is better to start with a company, where they will help you additionally acquire communication skills, — says Denis Svetlichny, a teacher of the Motion Designer course at TMS.
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