Eligible costs include the costs
In the market since 1994, it operates in a segment aimed at companies, which is why it had the challenge of communicating on social networks and engaging the audience to consume its content and services. Services and Development Content production The Inbound Marketing work developed included the production of organic content for the company's social networks, focusing on LinkedIn, which began to receive constant updates. The objective was to increase access to the website and audience engagement, whether current or potential customers.Visual identity creation A new visual identity was created for the pieces and communications following the brand's new concept, which underwent a rebranding, which differentiated the company's content and helped shape its positioning in the market, bringing innovation and modernity to the publications. Profile management and interaction with followers The profile underwent a redesign, both visually and in content, with new descriptions and publication formats. A posting photo retouching schedule was implemented to keep the profile busy and interactions with followers monitored. Results 48%+ engagement on LinkedIn followers on LinkedIn With the actions implemented, constant publications and interaction with the public, in one year, the company gained 1,312 followers on LinkedIn and received visitors to the page.
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The change in identity, new content formats and frequency brought a increase in publication engagement. After the measures adopted, at the end of December the website's organic traffic originating from LinkedIn now represents 61% of all social networks , becoming the most relevant channel for the business in this regard.Mandala Comidas Especiais is a company in the food segment that offers quick-frozen and instant meals free of gluten, milk and other allergens. Despite the recognition and know-how in controlling the entire production chain and excellent quality products, scaling the business brought some barriers to growth: area of coverage , profitability , prejudice against the taste of food.
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