Thomas Davenport was writing about business
Fall Magazine Are you ready to reinvent your decision-making? The use of embedded analytics in lower-level companies has made huge strides. But Thomas Davenport, a Babson College professor and one of the most prominent thinkers in the fields of analytics and business intelligence, believes company executives are not keeping up. Thomas Davenport interviewed by Michael Hopkins Year Month Day Reading Time: Minutes Topics Data, Artificial Intelligence and Machine Learning Workplace, Teams and Culture Analytics and Business Intelligence Collaboration Culture Subscribe Access and Share What to Read Next MIT Artificial Intelligence Must Read Book of the Year.The 10 Best Articles of the Year Twenty Years of Open Innovation Adding Cybersecurity Expertise to Your Boardroom Five years ago, whenanalytics, the popular term was business intelligent. Before that, it was online analytical processing, before that it was executive information systems, and before that it was just decision support. Whatever you call it, the thing Job Function Email List he's looking at is essentially two activities: Reporting, which is dealing with what's going on in your business, Davenport says. There's also analytics, which to me is explanatory and predictive. Here's why this happened and what might happen in the future. Five years ago, Davenport said, analytics practitioners spent.
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Approximately 10% of their time reporting on the past and only approximately 10% of their time analyzing. Most companies don't really focus on this, and even if they do have analytics, it's a very siled thing: a little bit of market research, a little bit of quality, maybe a little bit of actuarial science for the insurance company. This is changing. Some companies have been very proactive with analytics and become case studies for using analytics wisely in their strategies: , , , , . But for most companies, the potential for analytics to become a key link in decision-making remains an untapped opportunity. Davenport, who serves as president of Babson College's Department of Information Technology and Management, said the connection between.
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