Collaborations as an ongoing trend
The leader in demand is branded tableware - it is used 247 days a year. In addition, most often in merch: go to stores (30% of respondents); do household chores (29%); walking in the company of friends and acquaintances (25%); and also go in for sports (24%). Experts are confident that in the near future merch will become one of the most popular brand promotion tools. We agree with them. New Year's time is a time of miracles and amazing events. Of course, brands also know this very wellSome have turned to the theme of fairy tales and magic, whileEmail List others have released unusual but cool collaborations. For example, for those who were on fire with deadlines, trying to get everything done before the holidays, design studio Sinners and Windsor's Soap presented candles called Sinners Pleasures. They are dedicated to the main sins of creative industry employees: overtime, small campaign budgets, working during vacations and, of course, missing deadlines. Digital news: trends, tendencies, merch and New Year Source As planned, the candles should be given to colleagues who have sinned the most in the past year, so that they do not commit similar offenses in 2024.
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To do this, the candle must be lit at your workplace for a year. Get creative! In fact, collaborations are an ongoing trend in PR not only B2C, but also B2B. Each segment in B2B is already a kind of community, a small world in which the main players and largest clients know each other. Today, many B2B decision-makers want to take part in large market projects, and they trust the companies that interact with them more. Be sure to plan to use such an effective tool! This concludes our New Year's digital news, and I wish you to enjoy your own achievements more, because everything wonderful that happened last year was done by you ! See you in the next issue! SEE ALSO Article Content marketing trends: second life of longreads, AI and user experience Article Automation and neural networks: trends in contextual advertising Article Selling on marketplaces: “nuances” without which something could go wrong
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