Concentrated
First of all, it is important to know that there are 4 types of segmentation strategy and that their selection and application essentially depend on the capabilities and objectives of the business. We even recommend that before choosing the segmentation criteria, you define the strategy, since the set of variables fluctuates according to the method. Very good! Now that you have these points in mind, we can get right into the strategies: Undifferentiated segmentation Under this strategy, the company tries to maximize its reach with the same campaign, offer or message.No distinction is made between the extracts. As it is a fairly generic Bahrain WhatsApp Number methodology, we do not recommend its use in paid advertisements spread on social media. Differentiated segmentation This system requires a different approach depending on the subsets. That is, after dividing the audience, the company chooses two or more groups and implements communication, marketing and sales actions in accordance with the particularities of each cluster. Custom segmentation When we decide to use the personalized strategy, we must be aware that we need to adapt the service, product and/or message keeping the consumer profile in mind.
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Concentrated segmentation This segmentation is applied when the company decides to focus its resources and efforts towards a single segment. Despite requiring a more austere investment, resorting to this type of strategy can be dangerous, since it considerably limits the business's target market . Why is it important to have good segmentation criteria? Using segmentation criteria appropriate to the objectives, needs and projections of a company not only ensures access to the corporate audience more efficiently, but also allows for better commercial results. But this is not all! Audience segmentation guided by these variables makes it possible for the company to: Obtain a solid competitive advantage mainly in terms of customer experience .
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