The most common thought
Below, we will give you some analysis suggestions that can be, and often are, the reasons for traffic variations: Gainloss of positions in the SERPs . Gainloss from SERP features, such as Featured Snippets , People Also Ask, Carousel. Organic page CTR has decreased, it refers to the percentage of clicks that organic SERP results receive. Often, Google places a knowledge graph or panel, increasing the number of ads on the page, which affects the number of clicks on organic results. One tool to help you view the CTR of a specific results page is Moz Keyword Explorer.Keyword seasonality , as some keywords have a large variation in traffic at Croatia Phone Number List certain times of the year, for example: Christmas, Easter eggs and the World Cup. CTR (Content Performance), the number of clicks on a specific page dropped in the SERPs. Traffic summary Current situation: growth consistent or not with that expected for that period; traffic to the most important content; conversion performance and traffic quality. Opportunities (next steps): identify opportunities for declines and increases; content that lost positions; SERP functionalities available; seasonality, location, among others.
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A good traffic analysis is essential to help in the analysis of content and keywords. Content analysis A goodanalysis must go through the contents of your blog . First, you need to identify which posts are most important to your websitebusiness. The most common thought is that the pages that generate the most traffic are the most important for a website. And this is not necessarily a reality. As we said, traffic can often be a vanity metric. As an example, look at the pages that we really consider the most important in Rock Content: There are several pages that generate much more traffic than the featured ones, but when we think about our marketplace and the services Rock offers, these are the pages that educate and lead our potential customers through our conversion funnel .
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