|
|
It was accompanied by photos, videos, catalogs, and a fourminute spot showing how the entire campaign was created. Brands also use more difficult holidays in their communication, such as November . On the occasion of Independence Day, the advertising message was prepared by, among others Regional Transport . In their campaign, they honored the memory of local heroes fighting for independence and building national awareness, and emphasized their presence in the regions.
The entire action took place under the slogan "Poland is the strength of the regions". Marketing calendar Photo . Przewozy Regionalne's campaign for Independence Day. Source Przewozy Regionalne press materials. How to use unusual holidays in Algeria WhatsApp Number marketing communications? When planning content cycles in your content marketing strategy , you can use not only standard, but also unusual holidays. It is good practice to use events related to your company's business profile in your communication . For example, Sleep Day January is an excellent opportunity for promotional campaigns of furniture showrooms, mattress and bed manufacturers, bookstores which offer books on sleep hygiene,
smartwatches measuring sleep quality, etc. Remember that it is worth referring to your offer on different days for example, if you own a restaurant, you can promote yourself on International Pizza Day February , Chocolate Day April , and even on International Grill Day May . In your communication, also use other days and holidays that are seemingly unrelated to your profile. How to do it? Here are some examples of interesting campaigns related to unusual holidays Starbucks decided to celebrate International Day of Emotions by engaging its fans on social media. He prepared a game for them related to the brand's offer. The task was to decipher what final product would be created from the presented semifinished products. Marketing .
|
|
發表於 11:42:34