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Ultimately, % of the total people or leads called have shown such a far-reaching interest that we classified them as sales qualified leads .(SQL) to calculate. Logically, these percentages are much lower with cold e-mailing, since the personal connection is much lower there. If you nevertheless opt for email, personalization is a requirement, otherwise the response rate will be much lower. This can be easily done through various automation tools. In conclusion, it means that sending emails is less time-consuming than calling.
However, calling is in many cases more effective because personal contact is made. Cold e-mailing often leaves the (possible) conversation on the surface. Privacy law Keep in mind that privacy legislation has been tightened up! The so -called AVG legislation should certainly not be forgotten photo editor in cold outreach. However, the law is still a gray area in many areas. If someone has an public, you can use it, for example; unless it is intended for the same purpose that you have. Caution is advised here, but you can, for example, suggest a cooperation.
Do not be too pushy and do not keep a sales pitch that is too compelling. Calling cold contacts is still possible with the introduction of the new legislation. The privacy protection law protects all citizens from accidental sales. Therefore, without prior contact about such a deal. Be careful with this and make sure that you do not end up in the irritation phase with your target group. This can be very damaging to a company's image. Reading tip : This is what you need to know about the new.
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