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$1.3B goes to Yellow Pages advertising! -#1 revenue category| 311MM look-ups per year – 1 page full-color = $86.4K in King County, WA – Cost-per-call can surpass $200 – 90% of lawyer advertising is offline but coming online rapidly – 32% of consumers search for lawyers online “Austin DUI” searches are $70/click on Google. Consumers don’t trust lawyers so a trusted intermediary is needed. The interesting thing they are offering is showing endorsements by other lawyers for each lawyer. Avvo Answers generating 1,000 questions/mnth. Growing like crazy. Attorneys answering questions in exchange for free advertising. Discuss on Twitter View Discussion Asia Mobile Number List
2 Response Comments Stacy Lawrence May 29, 2008 at 11:08 pm Andrew, Do you know if they are profitable yet? Besides Google advertising, how do they/will they monetize the website? Andrew Shotland May 29, 2008 at 11:24 pm I have no clue re
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