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As the COVID-19 pandemic comes to an end and offline activities increase, the number of people visiting hot places, restaurants, and pop-up stores is increasing. Today, we will look at the places that people visit a lot these days based on search keyword rankings and find the hidden intent contained therein. Hot places discovered through search data [Annual total search volume ranking by region] 1. Gangnam (4,883,404) 2. Hongdae (4,619,692) 3. Suwon (3,971,753) 4. Seongsu (1,540,340) 5. Hanam (1,497,106) 6. Yongsan (1,418,964) 7. Eulji-ro (1,229,016) ) Gangnam and Hongdae, which are universally known to be crowded, recorded the highest search volume. Noteworthy points include the high search volume in Hanam, Yongsan, Euljiro, and Gwanggyo areas. Seongsu still maintains its high ranking in third place, but attention is being paid to whether the search volume for Hanam, Yongsan, and Euljiro will surpass Seongsu in the future.
Restaurant search rankings by region So, which local restaurant did the customer want to be recommended? Let’s take a look at the rankings by region. [Ranking of total annual search volume for restaurants by region] 1. Hongdae restaurants (3,284,900) 2. Gangnam Special Data restaurants (2,380,100) 3. Seongsu restaurants (2,004,000) 4. Suwon restaurants (1,776,500) 5. Yeonnam-dong restaurants (1,908,300) 6. Euljiro restaurants ( 1,494,000) 7. Yongsan restaurant (1,173,370) 8. Hannam-dong restaurant (1,034,340) Compared to the previous search volume by region, you can see that there are more searches for restaurants in Hongdae than in Gangnam. You can also see that the search volume for restaurants in places that are emerging as hot places, such as Euljiro and Yongsan, is high. If you actually visit the area, you can see that there are many new restaurants and it is crowded with people. A place visited by many people Now, let’s learn about places and landmarks that people visit a lot.

(Department stores, movie theaters, restaurants, etc.) [Landmark annual search volume ranking by region] 1. Hanam Starfield (2,464,500) 2. Yongsan CGV (1,794,450) 3. Suwon University (1,182,100) 4. Gangnam University (1,062,100) 5. Sindang-dong Tteokbokki (606,900) 6. Gwanggyo Galleria (574,010) 7. Gangnam Shinsegae Department Store (557,150) 8. Sinchon Hyundai Department Store (516,760) The most visited place and landmark was Hanam Starfield (2,464,500). Hanam Starfield, which opened in September 2016, has become a landmark visited by many people, recording 10 million visitors the year after opening. As it entered Hanam, which had poor infrastructure, it received a lot of praise from residents, and many people from other regions also visit to enjoy leisure time. Second place was Yongsan CGV (1,794,450). Yongsan CGV is CGV's large flagship store and has as many as 20 theaters.
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