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Many companies take over events and activities such as: football, entertainment experiences, and community events with the aim of promoting their brand in the market so that the customer is aware of this brand and it remains fresh in his mind. 4- Advertising and public relations This technology involves companies carrying out many social activities to create positive impressions among customers and to enhance their brand in their minds. These activities include donations and volunteering in charitable works, establishing public facilities, blood donation campaigns, and reviving areas with trees.
These activities will enhance public relations. . 5- Direct marketing It is marketing that does not involve a third party in the marketing equation, and is based on modern technology. In direct marketing , companies use phone number database emails and smartphones to communicate directly with their customers. 6- Interactive marketing Interactive marketing is finding its popularity among the public, as customers can interact with companies and institutions via the Internet, and Amazon is a vivid example of using interactive marketing. 7- Personal selling Personal selling is a traditional form of marketing communication, where the seller presents his services and products and their pricing directly to the customer.
This communication enjoys great reliability among customers because it takes place directly without an intermediary. Personal selling takes two forms: either verbally, or via e-mail and text messages. 8- Word of mouth marketing It is the most widespread and practiced marketing method ever, as the customer shares the products or experiences that he associates with a brand with his friends and acquaintances, and this method is the main key to the word-of-mouth marketing method , as the brand is based on the customer’s feelings and opinion and the message that he conveys to others in his surroundings.
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