Why is content marketing important

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Ahrefs' content marketing strategy is simple and effective. Create in-depth blog articles and YouTube videos that teach potential and existing customers how to use our tools to solve problems and increase website traffic . We primarily rely on search engine optimization (SEO) to drive qualified traffic to our site, which currently receives approximately 400,000 organic visits per month. Blogging and YouTube are good candidates for Ahrefs, but there are many other content marketing formats you can use depending on your audience, resources, and goals (more on this below).


Why is content marketing important? Content marketing is your opportunity to attract, engage, convert, and retain customers. We know of at least five compelling reasons to invest in it. Increase awareness and attract potential customers Engage your audience and build credibility convert customers Build loyalty and retention Content marketing has compound interest (and is cheaper in the long run) Let's discuss each of them using examples of how Ahrefs does content marketing. You can find more examples from  Australia Phone Number Data various industries in the examples section below. 1. Content marketing helps you increase awareness and attract potential customers If they don't know you exist, they won't consider your brand or products when they have a problem they want to solve or a desire they want to fulfill. Content marketing is a way to ensure that people find you.


       


For example, Ahrefs helps people increase traffic to their websites. But they probably don't know about our tools yet, so they're unlikely to search for "Ahrefs" directly on Google. They usually start their journey by searching for something close to their goal, such as "increase website traffic." Content marketing allows us to show up in this search and form the first mental connection between Ahref and the problem they want to solve. 2. Content marketing helps you engage your audience and build credibility Just because someone knows you exist doesn't mean they will choose your brand or product. But the chances increase if you see engaging and believable content the second, third, or fourth time he's looking for an idea or solution. Continuing from the previous example, let's say someone is learning about SEO and is searching for something more specific, like "how to do keyword research."