The advertising impact of your videos with Engaged View Attribution August min reading Pierre Hahn Pierre Hahn Internet users favorite media videos have won the battle for attention on social networks such as Facebook or Instagram thus becoming widely used in advertising campaigns Faced with this observation Meta is developing a new tool that is likely to get people talking Engaged View Attribution Objective accurately measure the impact of video advertisements on user behavior by tracking the number of conversions generated by them How do active views work Which social ads campaigns are affected How
to configure Engaged View Attribution The JVWEB team reveals everything to you Facebook Ads deploys Engaged View Attribution to serve advertisers The announcement is official and the tool is likely to make a big splash in the coming months Meta is gradually USA Student Phone Number List launching Engaged View Attribution or in French the measurement of active views Dedicated to advertiser accounts this new feature is intended to offer clickfree conversion attribution The aim is to allow advertisers to measure the impact of their video campaigns especially when they are ignored To do this Meta intends to activate Engaged View Attribution in very
specific cases of Instagram Ads or Facebook Ads campaigns When the user watches at least seconds of an advertisement that can be skipped At least of the total duration of the video if it does not exceed seconds If within hours of viewing the Internet user makes a conversion this will be counted and attributed to the campaign to which the source video is attached Also note the conversion must correspond to the advertising objective of the campaign to be included in the count Lets say youre running a campaign for ondemand math lessons Angela.
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