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Used solution to combat advertising material fatigue. If we notice that the selected campaign is achieving worse and worse results and the data confirms this, we should make a replacement. The key is for the new creation to be completely different from the previous one. It is recommended that these be different CTAs, colors, main photo or even format. Too often, only cosmetic changes are made, such as the color of the model's T-shirt or changing one sentence in the advertising text. If someone has seen an ad before and is not interested,
they must next see something completely different that will have a positive impact on engagement. Expand your target group Especially when we target people who are not previously familiar with the brand, it is worth giving the algorithms Middle East Mobile Number List more opportunities to find the right users. It can be assumed that a maximum of PLN will be spent per day for every , potential recipients. However, I would recommend that you carefully approach the recommendations of all Meta employees who recommend not to set any targeting and to put the driving power in the role of algorithms. This may have good applications, but not in the case of every business, especially those based on filling out a contact form.
While auditing various accounts, unfortunately, I still encounter the fact that some campaigns targeting new cold people are set without any restrictions. Next to them, there is another one, targeting remarketing people. Algorithms work in such a way that advertising is directed to people who are most likely to perform the action we want. This means that it is natural to show your ad to people who know the brand because there is a greater chance that they will convert. Therefore, the lack of exclusions can also result in tired advertising material. Adjust the budget to the created advertising campaigns . Advertising campaigns need two things to get out of the learning zone.
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發表於 15:19:19