How does affiliate marketing work?

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Do you know affiliate marketing ? This type of sale is revolutionizing current marketing, since it is a new way of making money through the Internet that may interest you a lot.

Although new, new, it is not. Its origin dates back to , the year in which Jeff Benzos founded Amazon, a platform that was born dedicated to the sale of books and was based on the linking of book websites for which the platform received a commission per copy sold.

But, although that was more than years ago, it has been Mexico Mobile Number List in recent years that this type of marketing has experienced exponential growth: affiliate marketing content has grown by up to % and their income by % , according to Awin.

What's affiliates marketing?
Affiliate marketing is a type of online marketing that consists of promoting other people's products through a website, obtaining a commission for each sale made.

Very easy. You must get someone to enter your website and click on a link. You will obtain a commission when the user performs the previously agreed upon option (make a purchase, click on an ad, download a form, etc.). That is, you help a company sell and the company or brand rewards you.

We see that the main protagonists of affiliate marketing are the merchant and his affiliate, but other important characters also enter the game. Let's see what they are:



Advertiser: is the one who owns the product or service that is going to be marketed. The advertiser takes care of all the logistics (shipping, returns, payments, etc.) and customer service. The advertiser is the one who will share their profits with the affiliate if the latter helps them make sales.
Affiliate: Also sometimes called “associate.” He is the one who markets the advertiser's products or services. Between it and the affiliate, it is agreed which products or services to advertise, by what methods, what objective to pursue and what commission or benefit the affiliate will receive.
Affiliate program: refers to the intermediary between advertiser or merchant and affiliate. It is the one who provides the means and technology to carry out the commercial relationship between both parties.