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So I think it can be said that the content is relatively noticeable. This time, we will introduce an article from Search Engine Land that focuses on "People Also Ask." Especially when it comes to questions about your brand, it's time to take a look at People Also Ask. This article will tell you why. It is well known that People Also Ask (PAA), which is displayed on Google's search results screen, has evolved over the past few years. PAA is seen as an opportunity in SEO, but it's also an opportunity that is sometimes overlooked. Branded search results are the results that your audience sees when they search for your brand name on Google. These questions proposed by Google are not "opportunities". More than that, it can be said that it is something that must be
addressed. I wonder why? This is because the area displayed in brand search results should be controlled as much as possible.

Example of a brand-centric PAA (Ubigi is a Kalicube client) table of contents Context of branded search Belgium Phone Number Data results Questions about your brand Questions about your brand's surroundings What's more: PAA also provides important information about the common search queries you target. The future of PAA in branded search results PAA provides great insights Context of branded search results When a user searches for an exact brand name, they are likely looking for a website or information about the brand.





If you want to go to a website, you'll likely only take a quick look at the search results, but at least you'll be looking above the fold (PAA often appears above the fold). ). If you're looking for information about a brand, you'll likely look at all the search results, read the information there, and click on a link or two. From Google's perspective, they want to create search results that include content (links, videos, images, Twitter, PAA) that is relevant, valuable, and useful to the brand's audience.