Marketing managers consider lead generation their biggest challenge

Tanvirmasud

And the reason is clear to those who live in this sector every day: there is no right way to do it, and it is a constantly changing process. In every organization there is a corporate culture, a set of unwritten rules that talks about the way business is done and how things work within it. Some of these habits are the same even between different companies, especially when it comes to giving value to a manager's work. If for a sales manager this value depends on the closing of contracts, for a marketing manager the numbers that speak are those of the leads generated. This places a considerable weight on your shoulders, and I know how frustrating it can be to work on strategies for weeks, not find the desired results in the numbers and have to start all over again.

Furthermore, the lack of quality India Telegram Number Data leads affects the rest of the company: the sales team has its hands tied and cannot create new opportunities for the company, while management begins to pressure and question the marketing budget and your methods. In years of experience in digital marketing, I have understood that there is no perfect recipe for lead generation, the magic formula that works in all circumstances, and this is a reality that every marketing manager must make peace with. I can tell you, however, that there are constants, points that I have discovered to be essential in the process and which act as the backbone of the entire process. As far as lead generation in B2B is concerned, LinkedIn has certainly become one of them. Why LinkedIn Ads? Unless you've been living in a cave for the last few years, I don't need to explain the value that LinkedIn has as a social media for a B2B company.



This platform, in fact, is responsible for 80% of leads generated in B2B, but, despite its potential, it is also extremely underused, with only 47% of marketers actively using it. This is a missed opportunity, because according to a statistic from Social Media Examiner, 66% of marketers who generate leads through social media need only 6 hours a week to achieve satisfactory results. One of LinkedIn's most powerful tools for lead generation is LinkedIn Lead gen, a tool that allows you to create campaigns on social media bypassing any friction (such as moving to a landing page) and offering you truly unique target precision. In the next sections I will accompany you through what for us at Exelab are the effective steps and tools to use to generate leads effectively with LinkedIn Ads .