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The exploration stage provides information about what consumers explore related to the brand after recognizing the product or service brand. such as product characteristics and benefits related to the brand. At this time, we understand that consumers have the intention to seek information on products and services, and provide detailed information about products and services in the brand exploration stage, which is the key to influencing the consumer's purchase decision-making process to advance to the pre-purchase stage. We want to understand the factors. At this stage, we need to communicate our Unique Selling Proposition (USP) to clearly convey why consumers will purchase our products and services. evaluation stage The evaluation stage is a stage where consumers evaluate products based on commercial information provided by the brand and establish reasonable criteria for selection based on reliable evidence.
Therefore, important intentions at this time include things like product reviews and ratings from buyers. purchase steps Cambodia Phone Number Data The purchase stage is the stage where the actual purchasing action occurs and is the stage closest to the point of sales. Includes prices that directly influence consumers' purchase of products and services, and customer intent related to purchasing promotions. Therefore, by understanding the consumer's decision-making process at the purchase stage, strategies such as discounts, promotions, and warranties can be adopted to lower purchase barriers. Post-purchase steps The post-purchase stage is a stage where customers experience and purchase products and services and then decide whether or not they are satisfied with the quality and performance. This involves evaluating satisfaction and confirming intention to repurchase.
Therefore, if consumers are satisfied with the product or service they purchased, they will form loyalty to the brand. If not, the company will maintain a continuous relationship with the consumer, manage feedback, prevent defection, and increase retention. We need to communicate so that we can do that. How to Use 12 Micromoments to Map the Customer Purchase Journey Differences in high-involvement/low-involvement purchasing behaviorStrategies based on purchasing behavior characteristics of high-involvement products A characteristic of consumer purchasing behavior for high-involvement products is that consumers have a high information seeking intent. Because purchasing decisions are made by carefully researching and analyzing a product's attributes, benefits, and differences as well as comparisons with competing products and recommended reviews, brands should strive to provide detailed information about the questions customers are looking for in a customer-friendly manner.
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